Corporate Social responsibility (CSR)

Stakeholders are having greater expectations from corporations in terms of being socially responsible. Making a company profitable is not enough. What calls for the attention is to ensure those profits are not made at the expense of employees, environment & society. Every company big or small is heavily investing in CSR. A 2007 SHRM CSR survey of US HR professionals indicated about 91 % mentioned their company's efforts in CSR. Most common practices were in the form of donations or volunteering.

Recently companies representing 7 countries surveyed for CSR found about 80 percent of the businesses surveyed have executed some form of CSR practice. Among the percentages of companies that consider CSR when making business decisions, Brazil ranks top with 62 % followed by Canada, 54 %; Australia with 52 %, USA, 47 %, India, 38 %, China, 35 % and Mexico with 26 %.

Even students who are future professionals want to be part of only those companies that are heavily vested in CSR efforts. With such uproar for CSR, companies should be specific in designing or planning their CSR activities that can engage employees directly so can have a deeper connection with CSR.