Employee engagement can be crucial to a company's competitive advantage because that leads to higher productivity and lower turnover. The greater the employee's engagement with their company, more likely are they to "go an extra mile" to strive excellence and achieve their goals.
But what exactly is "employee engagement"?
It is a sense of attachment, willingness to stay w/ the company, organizational citizenship, employee's willing to go above and beyond their call of duty, and willingness to put effort in achieving employer goals. It provides satisfaction and greater pride for the employee.
Ground-breaking research on "Work Trends" conducted by Dr. Jack Wiley, Director of the Kenexa Research Institute suggests that employee engagement is most in employees less than 1 year & employees who stayed more than 10 yrs w/ the same company.
Engagement index is calculated as Satisfaction + Retention + Advocacy + Pride
Some of the top drivers of employee engagement that surfaced in the research were
-Opportunities for career path
-Having confidence in future of the company and in its senior leaders
-CSR efforts the company is engaged in,
- Kind of work
- Satisfaction w/ amount of pay
- Company supports employee efforts to balance work and family/personal responsibilities
- Company’s mission, vision, & value
Thus it definitely seem to be essential for companies to design program strategically to reinforce employee engagement.
More information about employee engagement at
http://www.shrm.org/foundation/1006EmployeeEngagementOnlineReport.pdf
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